Here are our re-branded Converse elements.
Mission Statement: To give people the opportunity to express themselves through their Converse shoe.
Core Purpose: To allow consumers personal customization in a shoe
Vision: To allow consumers to continue designing their own personal shoe for self expression
Position: We allow consumers to express themselves by designing their own shoe and self expression.
Values: We believe that consumers will always have the opportunity to design their own personal shoe for self expression.
Position Statement: Express yourself, be unique while feeling the comfort of the Converse shoe.
Character: Promoting freedom, creativity and individuality for a consumer in Converse shoes.
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