The Buisness Plan

  
 June 6th 2012.
Breakdown of our re-brand project


As we forgot to post before ( our apologies), our group is coming up with a re-brand idea for converse and providing information on a weekly proposal/plan of what we plan to do.

We are doing this in the form of Print.

First off, we came up with an idea of creating a book of designs. The book of designs is based on consumers creating their own designs for the shoe, and being able to express themselves from this design. We want to take some of these designs and put them into a catalog. Its not just a converse all star shoe that you can used custom designs for. We are currently designing other converse shoes that can have a custom design on them.

What will we provide?
Re-vamp the converse shoes to the company. Give the public more freedom with the shoe.

Have a specific colour style, design, etc.
Have a book where you can draw your design inside, mail it in to converse and they put the design onto the show itself.

Promote this idea through advertisements in buses, subways, trains, magazines, newspapers, etc.

software used: Adobe Creative Suite: mainly Illustrator, Indesign, and Photoshop, Acrobat reader, firefox, windows 7 PC, and / or Apple Mac.

Week by Week Breakdown

The first four weeks contain each group member doing our independent logo designs for companies provided by the professor. However during weeks 3 and 4 the group got together and brainstormed ideas for the re-brand project, and created this breakdown of what is happening week by week roughly.

Week 5:
Come up with a Press Release and post in on our blog by 11:59 pm ( see Press Release post for details)
Also come up with some rough sketches and ideas for the magazine ad.
Ad to be 5'x'5 black and white only.
After the design and brainstorm process, present ideas to other group members/ Project Manager to start final ad.

Week 6:
After receiving feedback from other group member + PM, the designer makes final adjustments to the magazine Ad, and posts the PDF file on the blog by 11:59 PM that Wednesday night. 

** Will also print the magazine ad if need be or save it for future printing references.

   Week 7: Brainstom, reasearch and sketch out any ideas for the letterhead and buisnesscards.
These must include our re-branded company logo

After the designs and brainstorming, show the ideas to PM / group members for feedback then make adjustments as needed

** Converse logo is currently being designed. Post to come soon.


** READING BREAK **




Week 8:
 
  Post letterhead + Buisnesscard on blog by 11:59 pm that Wednesday

Researching and brainstorming brochure/catalog.

Also members are to gather assests for the brochure an catelogue such as images, typoogrpahy, etc.
 
** We have already come up with some ideas for this. Posts to come soon.

Week 9:

Get approval from PM for the catalog, and continue working on as needed.

Week 10:
Hand in the brochure/catalog on blog by 11:59 PM that Wednesday
 Start rough sketch/ draft for subway poster. Keeping brainstorming with group in mind. 

** Will print out catalog if need be.

Week 11:
 Meet with PM to fix adjustments and gain feedback.
Continue to work on poster(s)

Week 12:
Final poster(s) are due, present print and post on blog by 11:59 that Wednesday.
Also begin to prepare media kit.

** Take all our previous assests, designs, everything we have created to turn into a kit.

 BRAINSTORM!!

Week 13:
Continue to prepare media kit,
finish anything else that has not met the deadlines, make adjustments from feed back
Print off assets for Media Kit

Week 14: 
Present our idea, re-brand to the class.
Present Media Kit
Post any last things on the blog BEFORE presenting that week


** Inlcude everything from each week by week in the presentation. Put together a presentation slide beforehand, be sure to include blog!!


*** Week by Week breakdown is tentative to change.