Final Magazine Ad

This is our final magazine ad logo which has the new logo incorporated into it but if you notice, a few changes were made to it's colour because that was the only way for us to be able to see the logo clearly.

Mockups of Magazine Ad

Here are some mock ups created so that we can decide what final magazine ad should ours look like, stay tuned to see the final one.

Rough Magazine Ad Sketches

Here are two rough sketches for the magazine ad, and this will help us visualize what we would like the ad to look like.

Vectored Logo

This is the final logo that will be used throughout this re-branding project. Later on you will see this logo incorporated in to our magazine ads that will also be posted soon.

Newspaper Ad

For this week the group had to come up with a newspaper Ad for our Converse Re brand.
So the group came up with this as a rough copy:

Created in photoshop with a typeface called Franklin Gothic Medium, the group thought it was the best suiting type for the ad. However, the rough of the add did not look like a newspaper ad as the image was too raw. Also the text was too close together so it needed to be moved.

After fixing those two things the image came to look like this

With changing around the levels of the image, it began to look more like a newspaper Ad. Also we changed the font size from 24 pts to 20 points and space it out more so the type would look more like an AD.

Stay Tuned

Rough Logo Sketches

Here are some rough sketches that one of our group members did and soon enough a vectored version will also be posted online.

Converse CORE elements

Here are our re-branded Converse elements.

Mission Statement:  To give people the opportunity to express themselves through their Converse shoe.

Core Purpose: To allow consumers personal customization in a shoe

 Vision:  To allow consumers to continue designing their own personal shoe for self expression

Position: We allow consumers to express themselves by designing their own shoe and self expression.

 Values:  We believe that consumers will always have the opportunity to design their own personal shoe for self expression.

 Position Statement: Express yourself, be unique while feeling the comfort of the Converse shoe.

 Character: Promoting freedom, creativity and individuality for a consumer in Converse shoes.

The Buisness Plan

  
 June 6th 2012.
Breakdown of our re-brand project


As we forgot to post before ( our apologies), our group is coming up with a re-brand idea for converse and providing information on a weekly proposal/plan of what we plan to do.

We are doing this in the form of Print.

First off, we came up with an idea of creating a book of designs. The book of designs is based on consumers creating their own designs for the shoe, and being able to express themselves from this design. We want to take some of these designs and put them into a catalog. Its not just a converse all star shoe that you can used custom designs for. We are currently designing other converse shoes that can have a custom design on them.

What will we provide?
Re-vamp the converse shoes to the company. Give the public more freedom with the shoe.

Have a specific colour style, design, etc.
Have a book where you can draw your design inside, mail it in to converse and they put the design onto the show itself.

Promote this idea through advertisements in buses, subways, trains, magazines, newspapers, etc.

software used: Adobe Creative Suite: mainly Illustrator, Indesign, and Photoshop, Acrobat reader, firefox, windows 7 PC, and / or Apple Mac.

Week by Week Breakdown

The first four weeks contain each group member doing our independent logo designs for companies provided by the professor. However during weeks 3 and 4 the group got together and brainstormed ideas for the re-brand project, and created this breakdown of what is happening week by week roughly.

Week 5:
Come up with a Press Release and post in on our blog by 11:59 pm ( see Press Release post for details)
Also come up with some rough sketches and ideas for the magazine ad.
Ad to be 5'x'5 black and white only.
After the design and brainstorm process, present ideas to other group members/ Project Manager to start final ad.

Week 6:
After receiving feedback from other group member + PM, the designer makes final adjustments to the magazine Ad, and posts the PDF file on the blog by 11:59 PM that Wednesday night. 

** Will also print the magazine ad if need be or save it for future printing references.

   Week 7: Brainstom, reasearch and sketch out any ideas for the letterhead and buisnesscards.
These must include our re-branded company logo

After the designs and brainstorming, show the ideas to PM / group members for feedback then make adjustments as needed

** Converse logo is currently being designed. Post to come soon.


** READING BREAK **




Week 8:
 
  Post letterhead + Buisnesscard on blog by 11:59 pm that Wednesday

Researching and brainstorming brochure/catalog.

Also members are to gather assests for the brochure an catelogue such as images, typoogrpahy, etc.
 
** We have already come up with some ideas for this. Posts to come soon.

Week 9:

Get approval from PM for the catalog, and continue working on as needed.

Week 10:
Hand in the brochure/catalog on blog by 11:59 PM that Wednesday
 Start rough sketch/ draft for subway poster. Keeping brainstorming with group in mind. 

** Will print out catalog if need be.

Week 11:
 Meet with PM to fix adjustments and gain feedback.
Continue to work on poster(s)

Week 12:
Final poster(s) are due, present print and post on blog by 11:59 that Wednesday.
Also begin to prepare media kit.

** Take all our previous assests, designs, everything we have created to turn into a kit.

 BRAINSTORM!!

Week 13:
Continue to prepare media kit,
finish anything else that has not met the deadlines, make adjustments from feed back
Print off assets for Media Kit

Week 14: 
Present our idea, re-brand to the class.
Present Media Kit
Post any last things on the blog BEFORE presenting that week


** Inlcude everything from each week by week in the presentation. Put together a presentation slide beforehand, be sure to include blog!!


*** Week by Week breakdown is tentative to change.

Press Release

Converse introduces new never seen before features and styles.

Toronto, Ontario (June 6, 2012) – Today Converse will release their new plans for the company, where they will slowly release a brand new series that has never been seen before. Converse has been around for quite sometime so a team of 5 will come together to revamp Converse, giving life to the already famous company but will only become more famous with the help of the 5.

The new features and styles will be available to the public at the end of August 2012.

Features that can be expected are full customization of shoes, where consumers will be able to put what they would like on their own Converse, and then sent to the company with a fee so their shoe will be custom made to their preferences. Even though this already exists, a brand new feature that has not been seen before is that consumers can now draw their own graphics, from the brochure they receive so it can be printed onto their shoe.

Brand new styles will also be released at the end of August where new colours will be added to the Converse colour palette, which is already filled with many amazing colours. But that is not all, as Converse will be releasing a new shoe style, it is a sandal type of shoe where consumers will be able to wear it outdoors in hot summer weather.

At the moment, Converse finished the planning phase and now can start building what is planned for the consumer market. Consumers can expect to see brand new designs, styles, features, and colours that have not been done before.

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Contact: Stanley Lau & Victoria Gibbs

Company: Converse

Email: s.th.lau@gmail.com